Cost reduction remains a top-priority for executives with a focus on sustainability, which coupled with shaping an effective cost structure presents a top internal challenge for most organizations worldwide. The ongoing economic hardships calls for a flexible action plan, in order to remain competitive and profitable. With that in mind, our Client opted for the minimization of their Telecommunications Expenses. The main area, of the overall Telecoms Expenses that called for optimization were the costs related to the Bulk messaging towards the Organization’s customers.The two (2) channels used were the following:
The process followed, to achieve cost reduction in the Clients Telecoms expenses included two distinguished scopes: